Email Marketing

Educate and motivate existing customers to garner interest and drive revenue.

Email campaigns have been a cornerstone of effective marketing strategies for nearly two decades, driving engagement throughout the entire sales funnel. At Guerilla Apps, we continue to recognize email marketing as one of the most powerful and efficient ways to connect with audiences. From the initial touchpoint of a relationship to closing a sale, the return on investment from email remains unmatched.

In a crowded email space, we understand that the most successful campaigns are those that maintain a personal connection between businesses and their customers. Offering valuable, actionable content that educates, promotes, and ultimately builds trust with customers has the most significant impact. Studies show that 80% of business professionals believe email marketing plays a crucial role in customer retention when trust is established. Moreover, today’s email tools allow us to quickly assess and adjust strategies if data indicates the need to re-engage an audience at any point in the sales journey.

Our team at Guerilla Apps is ready to provide full-service email marketing or focus on specific tasks like design, copywriting, segmentation, distribution, tracking, reporting, and analysis. We’re equipped to leverage any necessary resources to help you craft a successful campaign that fosters brand loyalty. Our specialists can work with nearly any email platform, and we never require clients to sign long-term, proprietary contracts.

Email Marketing Best Practices

At Guerilla Apps, we take a strategic approach to email marketing to ensure the best possible results for your campaigns.

ALIGN WITH BUSINESS GOALS

Your marketing efforts should reflect your brand’s image and objectives. To achieve this, we start by identifying your target audience, setting clear timelines, and considering the key metrics necessary to measure the success of your strategy.

BUILD A QUALITY MAILING LIST

We help you build a mailing list that attracts new subscribers. This includes developing subscription forms and placing them in high-traffic areas of your website. We make the sign-up process as easy as possible to encourage more customers to join your list.

CREATE ENGAGING CONTENT

Crafting relevant and engaging content requires a deep understanding of consumer behavior. Our copywriters know that the most effective content is relevant, entertaining, and includes clear calls to action (CTAs) to drive audience engagement.

CONTINUOUSLY IMPROVE

Our marketing team is committed to optimizing your campaign’s effectiveness. We run A/B tests to compare different versions of your emails and ads, helping us pinpoint the best-performing elements and adjust your strategy accordingly for better results.

Create a Campaign

Email campaigns are built around two strategies, triggered and business-as-usual (BAU). Triggered emails are used to target customer behavior; for example, welcome emails, abandoned cart emails, and re-engagement emails, to name a few. BAU emails are promotional campaigns that provide customers with special offers, sales, discounts, or announcements. Our marketing team employs both to diversify your strategy and engage more customers.

Effective email marketing has been shown to provide a 28.5% return on investment. A well-managed digital marketing campaign can provide you with a $44 return for every $1 invested.

 

Reach Your Potential

Why Email Marketing Matters

On average, email marketing is 40x more effective in stirring customer interest than most social media platforms, including Facebook and Twitter.

Effective email marketing has been shown to provide a 28.5% return on investment. A well-managed digital marketing campaign can provide you with a $44 return for every $1 invested.

 

Newsletter sign-ups and other such strategies can be readily incorporated into social media campaigns, SMS, or web push notifications.

 

“Yes, I Want Email Marketing Services!”

Ready to get your custom email marketing strategy? Let us help your business reach its highest potential. Call us at 941-340-1414 or schedule consultation